WHAT ARE PAID PROMOTIONS
Paid promotions allow you to target people that don’t already follow your social media profiles. This enables your brand to be seen by a wider audience, allowing you to connect with potential new customers. Paid promotions are a particularly effective method for a brand that wants rapid growth, rather than waiting for engagement to develop organically. Whether you’ll benefit from paid promotions depends largely on your type of business and what your objectives are.
SOME OF THE BENEFITS
Paid promotions are particularly powerful because they can be incredibly focused towards your target customer. We can set precise parameters in order to define the type of person you want seeing your post. For example, you can narrow a post to target a very specific demographic, such as 30 to 35 year-old women in the East Midlands with an interest in home interiors. We can even target customers based on their previous buying behaviour using highly intuitive analytics software.
OUR APPROACH
There are lots of different ways to use paid promotions so it’s important to consider your marketing objectives.
BOOST POST
Perhaps one of the most popular types of promotion, this is where you take an existing post on your social media feed and ‘boost’ it. This means the post will reach a much wider audience as you aren’t limited to people who already follow to your profile.
PROMOTE YOUR EVENT
When delivering an event, we can use a paid event promotion to invite guests within both geographical and demographic parameters.
GET MORE WEBSITE CLICKS
For some clients, the primary objective of social media is to direct customers to a website for SEO purposes. This is particularly important when the primary objective is to sell a product or service.
PROMOTE YOUR PAGE
For some clients, the primary objective of social media is to direct customers to a website for SEO purposes. This is particularly important when the primary objective is to sell a product or service.
After deciding how you want to use paid promotions, you have 2 final considerations.
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Firstly budget. How much do you want to spend? We won’t recommend you pumping too much money into paid promotions, instead we consider how we can maximise the impact for minimal investment.
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Secondly, duration. Would you like your promoted post to last for a day, a week or longer? As always, we take a look at your objectives and reccomend the best course of action.