SOCIAL MEDIA STRATEGY
Developing a bespoke social media strategy will help to clarify your marketing goals and the actions required to achieve them.
WHAT IS SOCIAL MEDIA STRATEGY
A social media strategy is essentially the blueprint of how to approach your social media marketing, helping you to implement a coherent and effective campaign. The more specific your plan is, the more effective it will be. A well designed and executed strategy can offer you tangible growth which will transform your presence online.
WHY STRATEGY IS VITAL
A solid social media strategy is vital to ensure your campaign is expertly planned and executed. A structure, with clear tangible goals helps to avoid wasting time and energy on a chaotic approach where success is left to chance. When developing a strategy, we are able to explicitly map out a framework for success, that can be shared with all stakeholders. This helps to improve accountability and empowers you to achieve your goals.
OFFERS A COMPETITIVE ADVANTAGE
PROVIDES A CLEAR CREATIVE DIRECTION
PROVIDES A CONSISTENT & EFFECTIVE APPROACH
IMPROVES ACCOUNTABILITY
OUR APPROACH
To develop your strategy, we spend time researching your brand and chatting to you on the phone or in person. We then conduct a phase of deep research and analysis. This results in a formal social media strategy, that includes:
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Competitor analysis
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Social media audit
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Customer profile
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Content suggestions
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Branding guidelines
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Recommendations
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KPIs
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As part of our service, you will receive a strategy document as a PDF. Some clients also book in a meeting in order to benefit from a more in-depth discussion.