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SOCIAL MEDIA STRATEGY

Developing a bespoke social media strategy will help to clarify your marketing goals and the actions required to achieve them.

WHAT IS SOCIAL MEDIA STRATEGY

A social media strategy is essentially the blueprint of how to approach your social media marketing, helping you to implement a coherent and effective campaign. The more specific your plan is, the more effective it will be. A well designed and executed strategy can offer you tangible growth which will  transform your presence online.

WHY STRATEGY IS VITAL

A solid social media strategy is vital to ensure your campaign is expertly planned and executed. A structure, with clear tangible goals helps to avoid wasting time and energy on a chaotic approach where success is left to chance. When developing a strategy, we are able to explicitly map out a framework for success, that can be shared with all stakeholders. This helps to improve accountability and empowers you to achieve your goals.

OFFERS A COMPETITIVE ADVANTAGE

PROVIDES A CLEAR CREATIVE DIRECTION

 PROVIDES A CONSISTENT & EFFECTIVE APPROACH

IMPROVES ACCOUNTABILITY

OUR APPROACH

To develop your strategy, we spend time researching your brand and chatting to you on the phone or in person. We then conduct a phase of deep research and analysis. This results in a formal social media strategy, that includes:

  • Competitor analysis

  • Social media audit

  • Customer profile

  • Content suggestions

  • Branding guidelines

  • Recommendations

  • KPIs

As part of our service, you will receive a strategy document as a PDF. Some clients also book in a meeting in order to benefit from a more in-depth discussion.

CONTACT US

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