Outsourcing your social media marketing might seem like a luxury only afforded by large companies. However, an increasing number of small and medium-sized companies are realising the benefit of engaging a social media marketing agency. While it may be tempting to cut costs and run social media ‘in-house’, outsourcing has the potential to add significant value to your business. Here are our 5 benefits of outsourcing your social media…
TIME
The most obvious benefit of outsourcing your social media is the time it will save your staff. Some companies make the mistake of expecting their employees to post across social media when they find a spare five minutes. Unfortunately, this often results in random and haphazard content. It also costs staff their time and can distract them from their day job. Social media is not a task to do on the side. For it to have any impact it needs to be delivered by a dedicated professional. We all know that time is money so consider the impact that outsourcing your social media might have to your bottom line!
COST
While there is an obvious cost when outsourcing your social media, a small investment will save you significantly in the long run. It is also important to consider the hidden costs of running social media ‘in house’. When working with an outside agency you will benefit from the use of their costly software and hardware that is used to create and manage content across their social channels. You will also benefit from the latest industry insight obtained from expensive training courses that would otherwise present significant costs to your business.
EXPERTISE
Most of us have personal social media accounts and are very familiar with how to use them however, the approach is very different when running a professional marketing platform. A social media manager will work strategically to ensure every single message that is communicated through posts or comments reinforces your brand identify and company objectives.
REPORTING
It is absolutely essential to continually test your social media in order to identify trends and effective strategies. By doing so, you will be able to shape successful future campaigns. A social media marketing agency should have the infrastructure to provide you with detailed analytics reports to ensure your actions are informed by data rather than a blind stab in the dark.
RELIABILITY
When you outsource your social media you can be sure that the job will get done, on time and to a high standard. Your social media should be consistent and having a dedicated contact, who will not be distracted by other priorities, will prevent social media from being hit or miss.
To find out more about how outsourcing social media will add value to your business, get in contact with us today.
